EAT AWAY AT YOUR COMPETITORS TRAFFIC.
GAIN GREATER SHARE OF THE TOTAL TRAFFIC POOL.
The reality is, there's always going to be competition in paid advertising.
Take Google Ads for example, even if you have the budget to reach the hallowed top spot, you will still lose business to those in positions two and three.
But what if the person sitting in position 2 was also acting on your behalf and did so within the rules of paid advertising's double ad serving policy?
Would that swing the odds away from your competition and back in your favour?