Ecommerce101 Lead Generation

Lead Generation Specialist

I'm a Pay-Per-Lead Digital Marketing expert, specialising in generating affordable leads for businesses.

 

No hourly rates or fixed contracts. I pay for all advertising spend and only get paid for the leads I generate.

ABOUT ME

Brad Thomas

Owner - Brad Thomas SEM Management

I'm an established Digital Marketer based out of Adelaide. I've spent the last 7 years working across roles on both the business ownership and client servicing side (at agency level). I have a strong background in strategic & analytical thinking, business development, client relations and managing & optimising digital campaigns. 

In the past 2 years however, I've taken my experience and refined it to create a very niche service -

lead generation.

After speaking with many business owners, two things became apparent to me:

1. Leads are an essential part of any business

2. The perception of Google Ads is that they're valuable, but expensive 

The question I had to answer was -

how can I use my Google Ads expertise to generate more leads for local businesses at a justifiable price? 

THE PROBLEM

DIGITAL AGENCY

FULL-TIME EXPERT

PART-TIME ADVISOR

The truth is, Google Ads require a lot of careful attention.

You need a qualified expert managing your account or risk losing a lot of money.

 

The trouble is, this expertise normally comes in the form of either a digital agency, a full-time digital marketing expert or a part-time advisor.

Digital Agencies are very expensive.

Hiring someone full-time is also expensive and can be a rigorous process.

A part-time advisor is generally paid by the hour. It's hard to find professionals paid by the hour that will go above and beyond for your business. They'll do the time quoted, but rarely any more.

 

And in a dynamic environment like Adwords, where conditions are changing daily (activity from competitors etc.), you need someone who will go above and beyond.

THE SOLUTION

PAY-PER-LEAD EXPERT

After listening to all of the reservations businesses were having about employing a Google Ads specialist, the solution became very clear to me.

No more hourly rates. No more expensive fixed contracts.

The solution was a "pay-per-lead" arrangement.

What this means is businesses would only need to pay me for valuable results I deliver them.

 

Results like phone call enquiries or website form submissions.

The value of these leads is agreed upon before commencing work.

HOW IT WORKS

HIRE ME

DECIDE ON A LEAD VALUE YOU'RE COMFORTABLE WITH

I BUILD A SERIES OF FULLY OPTIMISED AND TRACKABLE LANDING PAGES

I SETUP & MANAGE GOOGLE ADS ACCOUNT (FREE OF CHARGE)

I PERSONALLY PAY FOR ALL THE AD SPEND

I ONLY MAKE MONEY WHEN I GENERATE A LEAD FOR YOUR BUSINESS

I work for you. 

Unlike other lead generation websites, my leads go straight to your business and aren't onsold to 3 or 4 of your competitors.

REAL WORLD SCENARIO 

A Tree Lopping Company decides they want to generate more business leads.

They agree to pay me $80/lead

They've worked out that the average value of a tree removal job is $1,000

So...

Agreed lead value: $80

Average job value: $1,000

In the first week, I'm able to generate 10 leads.

Of those 10 leads, 5 convert to actual jobs.

Revenue from leads (5 x $1,000) = $5,000

Subtract

Cost of leads (10 x $80) = $800

Total Revenue Created

$4,200

In this business relationship, both my clients and my own personal goals are completely aligned - I don't make money unless my clients make money. It's that simple. 

Business enquiries

CLIENTS