REAL WORLD SCENARIO
A Tree Lopping Company decides they want to generate more business leads.
They agree to pay me $80/lead
They've worked out that the average value of a tree removal job is $1,000
Agreed lead value: $80
Average job value: $1,000
In the first week, I'm able to generate 10 leads.
Of those 10 leads, 5 convert to actual jobs.
Revenue from leads (5 x $1,000) = $5,000
Cost of leads (10 x $80) = $800
Total Revenue Created